AI Everything: Is AI Losing Its Meaning And Impact?

AI.

It’s everywhere.

It’s in your photo gallery, your nutrition app, Spotify, design tools, all the way to your fridge.

But with ubiquity comes semantic satiation — the word loses its meaning from overuse. And with that, people have reactions to it that you may not anticipate.

Why semantic satiation matters

When companies overuse “AI” to label most features, it stops being special and loses its intrigue. Think of it this way: if every app, device, and service is AI-enabled, how does one stand out?

Over time, people tune out, and the excitement that “AI” once brought begins to fade. For businesses genuinely innovating with artificial intelligence, this can mean a tougher time standing out in a crowded market of faux-AI claims.

How AI got saturated

AI began as a marvel — a technology that seemed like magic.

But as more brands started adopting it in different ways, the term became diluted.

In the early days, AI in products felt groundbreaking. Now, everything from chatbots to coffee machines claim to be “AI-driven”. This overuse means that when a product does something genuinely innovative with AI…